acdf44c2170f4715bb5a742ad70a3f93

FMCG, Food & Drink

Thu, 25 Apr 2024 13:51:31 GMT

Photography for FMCG, Food & Drink.

By offering these specialized photography services and deliverables, we can provide valuable support to brands in effectively showcasing their products, connecting with consumers, and driving sales and brand loyalty in a highly competitive market.

Product Photography

High-quality product photography is essential for FMCG brands to showcase their products in a visually appealing and compelling manner. Commercial photographers can specialize in capturing product images that highlight key features, textures, and packaging details, effectively conveying the product's quality and appeal to consumers.

Food Photography

Food photography plays a crucial role in the FMCG market, where consumers are drawn to appetizing images that evoke cravings and stimulate the senses. We are skilled in food photography can create mouthwatering images that showcase food products in their best light, emphasising freshness, texture, and presentation.

Lifestyle Photography

Lifestyle photography involves capturing images that depict products in real-life settings and scenarios, helping consumers envision how the products fit into their everyday lives. We can create lifestyle images that tell a story, evoke emotion, and resonate with target audiences, enhancing brand appeal and consumer engagement.

Branded Content Creation

We like to collaborate with our clients to develop branded content that aligns with their marketing objectives and brand identity. This may include creating visually cohesive imagery for social media campaigns, website content, advertising materials, and other marketing channels to effectively communicate the brand's message and values.

Packaging Photography

High-quality packaging photography is crucial for FMCG brands to showcase their products on packaging materials, labels, and promotional materials. Commercial photographers can create visually striking images of product packaging that highlight design elements, branding, and product features, helping brands stand out on the shelves and attract consumers' attention.

E-commerce Photography

With the rise of e-commerce, high-quality product photography is essential for FMCG brands to effectively showcase their products on online platforms. Commercial photographers can specialise in e-commerce photography, creating optimised images that meet the requirements of online marketplaces and drive conversions by capturing consumers' attention and inspiring confidence in the products.

Get In Touch...

Target Studios is a leading commercial photographer in the Midlands. We can work with you to create a stunning range of product imagery that will hopefully increase your online sales conversion rates.

We pride ourselves on our technical expertise and for being a friendly, collaborative team. Although we are based in the Midlands, we are happy to travel wherever you need us to be across the UK.

If you are looking for high quality product photography, please get in touch with us, via email , our contact form on our website, or why not pick up the phone?

This is the quickest way for you to give us a feel for what you need, so that we can deliver the best results for you as soon as possible.

Our number is 0116 270 1666. We look forward to hearing from you!

How great images can increase conversion rates

Fri, 20 Oct 2023 17:35:48 GMT

How great images can increase conversion rates

93%.

That’s the statistic for how many people buying online say the photos of the product are their deciding factor on whether they purchase or not. Wow.

And, the more product images you display, the higher the conversion rate is.

eBay.com Research Labs’s paper that studied the impact of product images on conversion rates found that product images “help increase buyers’ attention, trust and conversion rates.” Listings with one product image had double the conversion rate of listings with zero images, and listings with two images doubled the conversion rate again!

Conversion rates are the holy grail for any online retailer. Once your buyers are browsing your site, how can you get as many as possible clicks on ‘add to basket’?

Expert product photographers, Target Studios, explain in this article why high-quality images have a powerful effect in this area, and explore how you can make your product images as effective as possible in increasing your conversion rates.

Grabbing attention

The more eye-catching and appealing your images are, the more likely they will be to get your customers’ attention and create a feel-good vibe.

They can connect with the customer emotionally, giving them a rush of really wanting that item because of how it makes them feel, which then spurs them on to buy.

Getting your images right is hugely influential in capturing your customers’ attention. Potential customers are perhaps scrolling through hundreds of product images. Even subconsciously, the smallest missing detail in your range of photos can cause them to move on to someone’s else online store or listing.

Telling by showing

Clear and detailed images quickly and easily show what the product looks like, what it does and how it works, rather than relying on your customer reading lots of text.

The right images can be particularly helpful if you have quite a complicated concept to convey. They can reassure the customer that the product is more user friendly than they thought, which can happen if they are wading through potentially off putting, techy jargon.

If it’s more of a lifestyle product, then showing the product in a setting that displays that product in context, being worn or used in someone’s life, can really help to connect the product with the customer emotionally and increase their likelihood of wanting to buy the product and have that experience for themself.

Building trust

When your customer sees high-quality images, it reassures them that you are a professional and trusted brand, which gives them confidence in doing business with you. The more they trust you, the more they’ll want to buy from you.

Your images are showcasing your brand’s quality and authority, building rapport with your customers and giving you the chance to communicate your message instantly and effectively.

Excellent product images also give the perception of product superiority.

Research has shown that the more your customers can engage with the product imagery, the higher their trust in you will be. This means ensuring that your customer has high visual control for interacting with the images, i.e. the ability to zoom and rotate.

Guiding the way

By using the right images in the right places throughout your website, you will be smoothly steering your customers around your site in a way that makes it straightforward for them find what they’re looking for and then make their purchase. The easier you make it for your customer to navigate your site, the more likely they are to buy.

Also, we know that customers stay and browse longer in visually appealing websites.

Sharing the love

We know how much people live online today, and how much they like to share what they’re doing and what they’ve found. The more visually appealing your images are, the more likely people are to forward them on to their friends and share them across social media, which can dramatically increase your brand’s and your products’ exposure.

This exponential growth can have a massive impact on your reach and, of course, the more people who see your products, the more chance you have of making more sales.

Getting the tech right

Many people browse websites and do their online shopping on their smartphones and tablets. So, we need to make sure that we are optimising your images for mobile devices.

You also don’t want to irritate your customers by using unnecessarily high resolution images that can take a while to load on mobile devices, so make sure the image file size isn’t too big. At the same time, you’ll want to keep the viewing size of the images large enough for customers to easily see the details in your product, conveying a sense of quality whilst still reducing how much they have to zoom in.

Benefitting your bottom line

Using a wide range of high-quality product imagery, beautifully presenting your product from every angle, reduces return rates which is a key advantage for the resource costs of your backroom operations. And, as we always say, better imagery creates better sales - guaranteed.

How Target Studios can help you

We pride ourselves on our technical expertise and for being a friendly, collaborative team. Although we are based in the Midlands, we are happy to travel wherever you need us to be across the UK.

If you are looking for high quality product photography, please get in touch with us, via email , our contact form on our website, or why not pick up the phone?

This is the quickest way for you to give us a feel for what you need, so that we can deliver the best results for you as soon as possible.

Our number is 0116 270 1666. We look forward to hearing from you!

The power of storytelling in product photography

Mon, 04 Sep 2023 07:35:48 GMT

The power of storytelling in product photography

For any online retailer, your product photos are without doubt the highest profile and most persuasive ingredient of your online offer.

Did you know that half your website visitors will go straight to your image gallery before they read anything on your page?!

So, now you have their attention, how can you make your product images work harder for you?

By creating a story that leaps off the page, rather than displaying a static product shot that is sterile and lacking in emotion, giving your customer nothing they can relate to.

The expert team at Target Studios, a leading commercial photographer in the Midlands area, explains how…

The art of storytelling

This is where the storytelling comes in – bringing your product to life by setting a scene around your product and creating a context for its purpose.

There is great power in the ancient art of storytelling. It blends experience with emotion, to convey a message in a way that strikes a memorable chord with an individual.

In the same way, if you can weave storytelling into your product photography, it will make the product resonate with the viewer so much more than an ordinary product shot with no props or setting could ever do.

When you set a scene, you are drawing in your audience, creating a deeper connection through the narrative you build. They feel emotionally invested and their curiosity is ignited.

Photos sell products

Your customers are making buying decisions based on your product photography.

Grabbing and keeping their attention is crucial to your sales, and storytelling through product photography has become an integral part of a successful marketing campaign.

When your customer looks at your product photography, you want them to connect with what they are seeing, by showing them a world they feel they could step into and live in themselves.

The right props, setting and creating the right vibe can all be incredibly persuasive with your target market.

Also, the quality of your product photography says so much about your brand as well as the product itself. It reinforces your brand messaging, reaffirming what you stand for and reminding your customer what they love about your brand.

How great storytelling in product photography works

Storytelling through product photography is not a new concept.

However, the incredibly high technical quality of today’s photographic equipment means that, in the right hands, your product is shown off in the most flattering way possible, beautifully lit and feeling like you could almost touch it.

A photographer with a creative eye can compose and capture impactful images that grab the viewer’s attention in a split second.

Basic, stand-alone product shots aren’t enough to get your customer’s attention anymore.

Everything is so fast paced now – you have a split second to bond with your potential buyers and show them the effect your product will have on their life.

Telling your story

Your brand is important, and creative imagery is important too but, to tell a captivating and believable story, you most of all need to think about the person who will be buying and using your product.

To make your storytelling genuine and authentic, which is always the best way to connect with your audience, it’s a good idea to ask your customers what they tell people about your product.

We use this information to think about how people use this product in their lives, and put ourselves in their shoes, thinking about their whole life experience.

This then sparks our creativity and helps us to choose the right props, background and other elements; always focusing on the product being the hero in that lifestyle shot.

How we achieve effective storytelling in our product photography

We talk to our client, and make sure we really understand the personality of your brand and the message you want to convey in the product shots.

During the photo shoot, we take a variety of shots to show the product from all angles - and demonstrate its use - and we strike a careful balance between keeping the shots fresh and different, whilst maintaining a thread of consistency throughout.

After the shoot, we may employ subtle post-production creative adjustments to further enhance an image and increase its intrinsic value as appropriate.

Storytelling elements

When we are composing product shots that incorporate storytelling, we consider the following questions:

What mood are you looking for? What props, lighting, colours and style can we use that will express that mood best?
What are you trying to say? Are your images clearly expressing the right messaging?
Are we using innovative angles and being selective with the framing of the shot, to enhance the story telling aspect of the images?

It’s all in the preparation!

People have an ever-diminishing attention span in today’s over-stimulated world, especially when they are scrolling online, so it’s important to ensure that your strongest and most striking, eye-catching image is the first one your customers will see in your gallery.

Hopfully this article has given you some useful food for thought when you’re thinking about your product photography needs.

How Target Studios can help you

At Target Studios, a leading commercial photographer in the Midlands, we can work with you to create the most impactful storytelling for your product photography, which will then give you the best chance of maximising your online sales.

We pride ourselves on our technical expertise and for being a friendly, collaborative team. Although we are based in the Midlands, we are happy to travel wherever you need us to be across the UK.

If you are looking for high quality product photography, please get in touch with us, via email , our contact form on our website, or why not pick up the phone?

This is the quickest way for you to give us a feel for what you need, so that we can deliver the best results for you as soon as possible.

Our number is 0116 270 1666. We look forward to hearing from you!

Level Up Your E-Commerce Game: The Incredible Benefits of Professional Product Photography

Mon, 17 Jul 2023 09:14:00 GMT

So, you've set up your online store, your products are ready to rock and roll, and you're eager to start making sales.

But hold on a second—are your product photos really showcasing the best of what you've got?

In the world of e-commerce, a picture isn't just worth a thousand words—it could be worth a thousand sales (or more!).

And that's precisely where professional product photography comes in. With the right blend of lighting, styling, and high-quality visuals, you can transform your store from 'just okay' to 'jaw-dropping'.

Ready to delve into the fantastic world of professional product photography and uncover how it can skyrocket your e-commerce success?

Product Photography: What's the Big Deal?

Product photography is the art of capturing your goods in their best light.

It's about creating attractive, high-quality images that make your products pop and, crucially, entice people to buy them.

Quite simply, photographing your products and using your photos to create brilliant, good-looking store pages that make your customers go, "Wow, I want/need this!"

E-Commerce Product Photography: The Online Game Changer

In the realm of e-commerce, product photography becomes even more crucial.

Your customers can't touch or feel your products like in a physical store. So, it's your job to create a visual experience that gets as close as possible to the real deal. That's where e-commerce product photography steps in.

Think of it this way. If your customers were shopping in your brick-and-mortar store, they’d be able to handle, touch, smell, and engage with the product. That’s impossible online, but the next best thing is to be able to fully appreciate it through a high-quality image.

The Role of Product Photography in E-Commerce

Simply put, great product photos can differentiate between a browser and a buyer. Quality visuals not only catch the eye, but they also build trust, showing customers that you value quality and detail.

In essence, top-notch product photos are non-negotiable.

They give your brand credibility, improve customer experience, and, most importantly, drive those all-important sales.

Now, who wouldn't want that?

So, What's in it for You? The Amazing Benefits of Pro Product Photography

Let's dive into the tangible perks of stellar product photos for your e-commerce venture. From boosting sales to enhancing SEO, here are the benefits that are just a snapshot away!

1. Increased Sales

First things first: better images create better sales. When customers see high-quality, considered images, they're more likely to hit that 'add to cart' button. It's as simple as that!

2. Build Your Brand

Your product photos aren't just selling your items; they're selling your brand. Consistent, professional images help create a distinctive brand identity that customers recognise and trust.

3. Boost Your Product's Appeal

With top-notch photos, your products don't just look good—they look irresistible. It's all about making the customer think, "I need that in my life!"

4. Stand Out from the Crowd

To thrive in the bustling e-commerce marketplace, you must be able to differentiate yourself from your competitors. Instead of retouched stock images, unique product photos can help you do just that. Whether you’re using your own style, theme, or angle, photos are a great way to complement and enhance your branding.

5. Make Your Customers Say 'Wow'

Give your customers an unforgettable browsing experience with striking images. The more they're wowed, the more likely they will remember you (and come back for more).

6. Boost Brand Awareness

Great product photos get shared—on social media, blogs, and other platforms. And each share boosts your brand's visibility and awareness.

7. Increase Credibility

Quality images show customers that you're serious about what you do. They build trust and credibility, encouraging more customers to choose you. Clear photos are a showcase that you’re investing in your business and you’re taking the process seriously.

8. Set the Right Expectations

Your product photos set expectations about what customers will receive. Accurate, detailed images ensure customers know exactly what they're getting—minimising returns and boosting satisfaction.

9. Improve SEO

Yes, product photos can even boost your SEO. Using high-quality images and strategic alt tags can improve your visibility on search engines, making it easier for customers to find you.

In the end, investing in professional product photography is an investment in your business. It’s just about looking good - it's about driving sales, building your brand, and ensuring your customers keep coming back for more.

Product Photography Statistics: The Eye-Opening Figures

Sure, this all sounds good, but what about the facts and the figures? Does investing in proper product photography actually make a difference, or could you realistically get away with just using stock images and snapping your goods from your iPhone?

Well, if you're still not convinced, let the numbers do the talking with these product photography statistics you don't want to miss.

75% of online shoppers rely on product photos when deciding whether or not they want to make a purchase. ( source )
Across all social media, imagery is most used content type to engage audiences ( source )
People only remember about 10% of the information they've heard three days after hearing it. That increases to 65% for a photo. ( source )
Etsy found that 90% of shoppers said photo quality was "extremely important" when purchasing. ( source )
22% of all returns happen because the product does not look like the photo from the sales page. ( source )
78% of online shoppers expect great product photos to help bring the products to life. ( source )

These statistics should give you an idea of just how important great product photography is. They’re not just pretty pictures that make your sales page look good, but customers actually expect a high-quality photo to convince them to part with their hard-earned cash.

Final Thoughts
W ell, there you have it—the wonderful world of professional product photography and its powerhouse role in e-commerce success.

A picture might be worth a thousand words, but as we've seen, it's also worth increased sales, brand development, SEO benefits, and much, much more.

From improving your product appeal to helping your brand stand out from the competition, investing in quality product photos is more than just a pretty face for your e-commerce store—it's a strategy for success.

So, whether you're just starting out on your e-commerce journey or you're looking to give your online store a boost, remember: your product photos aren't just a nice-to-have; they're an absolute must.

Now, go out there, make your products shine, and get ready to wow your customers one stunning photo at a time!

How to Outsource Your Product Photography Effectively for eCommerce Success

Fri, 07 Jul 2023 08:47:16 GMT

A picture speaks a thousand words

In the e-commerce world, a picture speaks volumes.

It’s the first thing that draws potential customers to your products, and exactly the first point of call when it comes to making judgments. To most shoppers, bad pictures mean bad products, and they won’t waste their time.

It doesn’t matter if your product is the next best thing.

Therefore, good product photography is important, but this raises a new issue.

Developing high-quality product imagery, and on a consistent basis, is a daunting task for many e-commerce businesses, especially if you don't have the equipment or technical skill.

That's where outsourcing comes into the picture.

Outsourcing product photography can bring a professional touch to your online catalogue, freeing up your time to focus on other crucial business aspects.

This article delves into the benefits of outsourcing product photography and how to select the best partner to elevate your e-commerce brand.

The Importance of Product Photography for
E-commerce Websites

Product photography is an art and a science - it's about much more than just pressing a button on a camera. It involves capturing the essence of a product, translating its attributes, advantages, and value into a visual format that resonates with your target audience.

Let's put it this way: In the vast digital marketplace, your product photography is your brand's handshake, the first impression you make on a potential customer. Without the physical shopping experience, consumers rely heavily on images to make purchasing decisions.

Your product photos are the ambassadors of your brand, engaging the senses, evoking emotion, and painting a picture of your products in the consumers' minds.

It sounds intense because, indeed, it is.

But why exactly is product photography so important for e-commerce websites? Here are some compelling reasons:

1. It Boosts Sales: Good product photography can significantly increase conversion rates. A crisp, high-quality, and accurate image can provide the customer with a better understanding of the product, instil confidence, and ultimately encourage a purchase.

2. It Elevates Your Brand: Your product photos don't just represent your products; they represent your brand. Consistent, professional-grade images can help build your brand image, create trust, and differentiate your offerings from competitors.

3. Visual Appeal is Key: In the online world, visuals reign supreme. Consumers process images much quicker than text. A visually striking product photo can grab viewers' attention, entice them to learn more and push them further down the purchase funnel.

4. It Sets Customer Expectations: Clear, detailed product photos can accurately convey what the product looks like, its features, and its use. This helps set appropriate customer expectations, reducing the likelihood of returns or negative reviews.

5. SEO Benefits : Did you know product photos can also impact your website's SEO? By properly optimising your images with alt text, captions, and file names, you can improve your website's search engine rankings, making it easier for potential customers to find you.

In a nutshell, product photography is a powerful tool in the arsenal of an e-commerce business.

It isn't just about snapping a photo - it's about strategically presenting your products in the best light (literally and figuratively) to convert visitors into buyers and fuel your e-commerce success.

The Challenges Faced by E-commerce Businesses
in Product Photography

Despite the undeniable value that product photography brings to the e-commerce table, it's not always a smooth-sailing endeavour.

Many e-commerce businesses encounter a fair share of hurdles along their product photography journey. The requirement for professional equipment, lighting, editing software, and photography skills can make it a complex, expensive, and time-consuming task.

Plus, striving for consistent quality across various products and categories presents its own set of challenges.

Here are some common obstacles that e-commerce businesses often face:

High Costs

Professional-grade photography equipment doesn't come cheap. Cameras, lenses, tripods, lighting setups, backdrops, and editing software - all these elements can sum up to a hefty investment. Then there's the cost of hiring a professional photographer if you lack the in-house skills.

Time Constraints

Arranging products, setting up the shoot, capturing the perfect shot, and then post-processing - each of these steps is a meticulous process. Product photography can become an overwhelming time sink with a large inventory, potentially affecting other business operations.

Technical Skills

Effective product photography is not merely point-and-shoot. It requires a solid understanding of lighting, composition, camera settings, and editing techniques. Acquiring these skills or hiring someone who already has them can be challenging.

Consistency

To maintain a coherent brand image, consistency in product photography is paramount. Achieving the same lighting, angles, and editing style across different products, categories, or even separate shooting sessions can be a tricky task.

Representation

It's crucial to accurately represent the product in photos. Any discrepancy between the image and the actual product can lead to customer dissatisfaction and returns. Striking a balance between making the product look appealing and ensuring accuracy can be tough.

Bringing all this together, as an eCommerce business owner who's already wearing lots of hats, it's well worth looking into the realm of outsourcing your product photography ventures to a professional service.

An Introduction to Outsourcing Product Photography

Outsourcing product photography is a practical solution to business owners' challenges when showcasing their products in the best way.

The outsourcing process is simple - delegate the task of photographing your products to a specialist third-party service provider. This allows e-commerce businesses to leverage the skills and resources of professional photographers without the need to invest heavily in equipment or training.

What are the Benefits of Outsourcing Product Photography?

Outsourcing your product photography may initially seem like an additional expenditure.

However, once you look a little closer, you'll find it's a strategic move packed with substantial benefits.

It offers you a cost-effective solution while providing access to professional expertise and top-of-the-line equipment. It's a time-saver and ensures consistent image quality across your product catalogue, and most crucially, it allows you to focus on your primary business operations.

Let's delve into these benefits in greater detail.

Cost-Effectiveness

Outsourcing product photography can significantly reduce your overhead costs. Instead of investing in high-end photography equipment and software, hiring full-time photographers, and allocating workspace for a studio, you simply pay for the photography service. This not only saves you money upfront but also eliminates the ongoing costs of equipment maintenance and upgrades, personnel salaries, and training.

Access to Professional Equipment and Expertise

When you outsource, you gain instant access to industry-standard equipment and seasoned professionals adept at using it. These experts deeply understand lighting, angles, composition, and editing techniques, ensuring your products are captured in the best possible way. They are also in tune with the latest trends and techniques in the photography industry, bringing a level of proficiency and creativity to your product images that is hard to match in-house.

Time Savings

Product photography is a time-intensive process involving setting up, shooting, editing, and formatting images for your e-commerce platform. By outsourcing, you can save all this time and use it to focus on other important aspects of your business. The photography agency takes care of the entire process from start to finish, delivering high-quality images ready for use.

Consistency in Quality

Consistency in image quality is vital for building a strong brand image. A professional photography agency ensures uniformity in lighting, angles, and editing across all your product photos. This not only contributes to a clean, professional look for your online store but also enhances the overall shopping experience for your customers.

Allows You to Focus on Core Business Activities

Every minute you spend on product photography is a minute taken away from your core business activities. Outsourcing frees you from the time-consuming task of photographing your products, giving you more time to focus on what you do best: product development, marketing, customer service, or strategic planning.

Finding the Right Product Photography Outsourcing Partner

And now, we get to the interesting bit.

Once you've decided to outsource your product photography, it's time to actually find the company or service that's right for you, and this isn't a decision to take lightly.

Different studios offer varying levels of expertise, services, and pricing models, and there's no right or wrong answer. You may want to opt for a start-up or freelancer that's just getting started and has a lower cost, but the quality isn't guaranteed, or a professional service that's costlier but guarantees a good finish.

It's up to you.

To help make this decision and ensure you're entrusting your brand's visual representation to capable hands, finding a partner that truly understands your brand's ethos, fits within your budget, and can meet your unique needs is paramount.

Here's a breakdown of the key steps involved in this process:

Step #1 - Defining Your Requirements and Budget

Your first task is to identify your specific needs for product photography. This might involve detailing the types of shots you require (like lifestyle or studio shots), the expected image format and resolution, any unique product challenges, and the frequency of shoots.

Next, determine your budget for this venture. The clearer your expectations and budget are, the easier it will be to find a studio that aligns with your needs.

Step #2 - Researching and Shortlisting Potential Outsourcing Partner

Once you're clear on your needs and budget, begin researching potential partners. Look for photographers specialising in e-commerce product photography and create a shortlist based on their service offerings, pricing models, and reputation in the market.

Step #3 - Assessing the Portfolio and Expertise of Potential Partners

Scrutinise the portfolios of your shortlisted agencies to gauge their expertise and style. Do their previous works reflect the level of quality and creativity you desire? Is there a diversity of products and styles that showcase their flexibility and adaptability?

The portfolio is a testament to a photographer’s skills and can clearly indicate what you can expect.

Step #4 - Considering Turnaround Time and Scalability

Timely delivery of your product images is crucial for maintaining your e-commerce operations. Assess potential partners for their typical turnaround times and ensure they align with your schedule.

Additionally, consider the agency's scalability – can they handle increased workloads during peak seasons or as your business grows?

Step #5 - Reviewing Client Testimonials and Feedback

Lastly, delve into reviews and testimonials from the agency's past clients. This can often give you a realistic picture of their professionalism, reliability, and customer service.

Look for feedback on their timeliness, communication, problem-solving abilities, and overall satisfaction with the finished product.

Bringing all this together, you should be able to find the right partner for the job. However, on top of everything, remember, it's all about finding a partner who can help your products shine and make your brand stand out in the crowded online marketplace.

Focus on Communication and Collaboration
with the Outsourcing Partner

In the realm of outsourcing partnerships, the establishment of transparent communication channels is of paramount importance.

This could mean setting up email threads, frequent video conferences, or utilising efficient project management tools.

Couple this with the provision of detailed guidelines and specifications for your product photography project.

Every aspect, from style preferences to lighting, to the angles needed, should be spelt out explicitly, giving the outsourcing partner a vivid picture of your expectations.

A key component of successful collaboration is regular updates and feedback circulation. This promotes alignment, makes course corrections possible, and instils shared ownership in the project.

Promptly addressing any issues or concerns is also a critical factor. Quick resolution of problems can prevent minor hiccups from escalating into major roadblocks.

Ensuring Quality Control in Outsourced Product Photography

Quality control begins with setting meticulous standards and expectations for your outsourced product photography. This paves the way for a clear understanding of what you require regarding image resolution, formats, editing guidelines, and aesthetics.

An insightful approach to quality control involves reviewing sample images and possibly conducting test shoots. We are always happy to offer new clients a complimentary test shoot. This way, you can accurately gauge the capabilities of the potential partner and see if their photography style aligns with your brand's image.

Creating a system for providing feedback and revisions is also integral to quality control. We have a great Digital Asset Management system to share and store images. Regular review sessions and candid discussions about improvements keep the quality on track.

Furthermore, conducting periodic quality audits is reliable for maintaining a high-quality output. Regular inspections ensure the adherence to standards and nip any deviations in the bud.

Finals thoughts

Outsourcing product photography is a strategic move that can unlock significant benefits for your e-commerce business. From cost-effectiveness to professional quality, the advantages are compelling.

However, success lies in choosing the right partner that aligns with your brand, requirements, and budget.

So take your time, do your research, and you'll be well on your way to creating a visually stunning online store that attracts customers and drives sales.

How to Optimise Your Product Photography for eCommerce Success

Thu, 29 Jun 2023 13:39:46 GMT

How to Optimise Your Product Photography for eCommerce Success

Image Source

eCommerce has taken the world by storm over the last few years and is now a staple of today's digital world. The potential to order any product from anywhere in the world and have it delivered to your door has changed the way we shop and work forever.

Moreover, there have never been more opportunities to grow your own business in this industry, setting up an online store to sell to consumers all over the world with whatever products or within whatever niche you like.

However, while there's a ton of information about getting started with your store, what platform you should choose, what dropshipping service is hot right now and how to get attention to your online space, fewer people are discussing the importance of product photography.

Great product pictures can do a fantastic job of showcasing what your products are all about, making potential buyers say, "Yep, I want that!"

And if your photos aren't great, well, let's just say those customers will very quickly be taking their business and their money elsewhere.

But let's be honest here, taking the perfect product photo isn't as simple as just pressing a button. You've got to mix a decent dose of technical know-how, a sprinkle of creativity, and a good chunk of strategic planning.

So, are you ready to step up your e-commerce product photography game? We've got some handy tips here to help elevate your online store to the next level. Buckle up, and let's dive in!

Why Optimal E-commer ce Photos are Crucial for Business and Driving Sales

Image Source

You might have heard the phrase, "A picture is worth a thousand words."

In the world of e-commerce, this couldn't be more accurate.

Optimal product photos are more than just digital representations of your products; they're essential tools for telling your brand's story, engaging customers, and, ultimately, driving sales. Better images, create better sales!

Firstly, we live in a visually driven society where people respond more strongly to images than text. Your product images are typically the first thing potential customers will see when they land on your site, and this first impression can make or break their decision to explore further.

An eye-catching, high-quality photo can attract potential buyers, keep them on your page, and significantly increase their chances of purchasing.

Secondly, remember that online shoppers don't have the luxury of physically inspecting a product before buying. They can't touch the fabric, try on the shoe, or smell the perfume. Instead, they rely heavily on product photos to gauge quality and suitability.

If your product images are clear, detailed, and accurately represent your products, customers will feel more confident in their buying decision, leading to increased sales and fewer returns.

Lastly, unique and compelling product images can significantly enhance your brand's overall image and reputation.

They allow you to showcase your product's unique features and benefits, differentiate your brand from competitors, and effectively convey your product's value proposition.

This not only encourages customers to buy but also fosters brand loyalty, leading to repeat purchases and long-term business growth.

So, to cut a long story short, investing in optimal e-commerce product photos is not just beneficial; it's crucial for driving sales and achieving e-commerce success. It's time to bring your products into the spotlight and let them shine!

What Makes a Great Product Photo?

Great product photos are the bread and butter of successful e-commerce businesses. So, what exactly goes into creating these visual masterpieces?

Composition: This refers to the arrangement of elements within the photo. A well-composed image can guide the viewer's eye to the product effectively, emphasising its key features. Think about the rule of thirds, symmetry, and use of negative space.

Exposure: It's all about getting the right amount of light to hit the camera sensor. Properly exposed images appear vibrant and clear, capturing the true colours and details of the product.

Focus: A sharp, well-focused image is vital to show off your product in all its glory. Depending on the product and its features, you might use a shallow depth of field to highlight specific details or a wider one to showcase the product.

Lighting: Good lighting can make or break a product photo. Considered use of lighting can emphasise details, elevate perceived value and influence people buying decisions.

Timing: Timing might seem odd in product photography, but it's crucial for lifestyle shots. Capturing the product "in action" at the right moment can tell a compelling story about its use.

And there you have it, the recipe for a great product photography Remember, each element works in harmony with the others to create an image that doesn't just show your product but sells it.

Tips to Improve Your E-commerce Photography

While there's no better way to upgrade your e-commerce photography game than practising and experimenting with your equipment, here are a few practical tips to help you take your product images from good to great.

Backgrounds: A clean, neutral background can help your product pop and reduces distractions. Consider using white or light-coloured backgrounds to allow your product to be the star of the show.

Proper Light Setup: Lighting is a big deal in photography. Invest in a good lighting setup, begin with diffused light sources, to create an even illumination and bring out the best in your product.

Control Shadows: Shadows can make your product very different by adding mood or clarity. Use fill lights, reflectors, or diffusers to control shadows.

Don't Move: Use a Tripod!: A steady camera ensures sharper images. Use a tripod to avoid any camera shake, which is especially important when you're shooting in lower light conditions or aiming for precise composition.

Item Placement: How and where you place your product can greatly influence the perception of its value. Use props that complement your product, and position your product strategically within the frame to highlight its key features.

Try Different Angles: Don't just stick to one viewpoint. Experiment with different angles and perspectives to provide a comprehensive visual representation of your product.

Get to Know Your Camera: Every camera, whether it's a professional DSLR or a smartphone camera, has its own unique settings and features. Spend some time understanding how your camera works. Mastering manual controls like aperture, ISO, and shutter speed can really help improve your photography skills.

Remember, practice makes perfect. Keep experimenting and learning, and in no time, you'll see a noticeable improvement in your e-commerce photography.

What the Best E-Commerce Stores Do Well with Their Product Images

Ever browsed through an online store and found yourself marvelling at the product images? Top-tier e-commerce stores know the power of excellent product photography and leverage it masterfully to drive sales. Let's dissect what they do exceptionally well with their product images:

High-Resolution Images

The best e-commerce stores understand that high-resolution images are non-negotiable. They ensure their product photos are clear, crisp, and loaded with detail. This gives customers a nearly tangible sense of the product, something vital in an environment where physical inspection isn't possible.

Multiple Angles and Zoom-In Feature

These stores don't just stop at one image per product. They offer multiple images from different angles, providing a 360-degree view of the product. Additionally, they incorporate a zoom-in feature, allowing customers to scrutinise every minute detail, texture, or feature.

Lifestyle and Contextual Shots

It's not all about isolated product images on a white background. Successful e-commerce stores also include lifestyle shots - pictures of the product being used in its intended environment or context. This helps customers envision how they might use the product in their own lives.

Consistent Style

Consistency is key in branding, and this also extends to product photography. Top e-commerce stores maintain a consistent style across all their product images, be it in terms of lighting, angles, or background. This not only looks professional but also enhances the shopping experience for customers.

Infographics and Annotation

For more complex products, the best e-commerce stores use infographics or annotations in their product images. This could involve labelling parts of the product, highlighting key features, or providing brief instructions or benefits. This enhances customer understanding and can effectively showcase the product's unique selling points.

Proper Sizing

Images are appropriately sized and optimised. They're large enough to allow for detail without slowing down the website's load times. This balancing act between quality and efficiency is crucial for an optimal user experience.

Final Thoughts

By adopting these strategies, top e-commerce stores ensure their product images do more than just look good - they tell a story, provide information, and, most importantly, convince customers to hit that 'Add to Cart' button.

And when you take the time to optimise your e-commerce product photography yourself, you can dramatically improve your online store's performance.

Focusing on quality, clarity, and strategic presentation allows you to create product images that draw in customers and boost sales.

So, harness these tips, enhance your photography skills, and watch your e-commerce business flourish. Better images create better sales, guaranteed!

The power of a professionally produced corporate video

Mon, 24 Apr 2023 15:24:25 GMT

The power of a professionally produced corporate video

If a picture paints a thousand words, what does a video say? Whatever message you need to get out there, Target Studios is the ideal choice. We are based in the Midlands but can travel wherever you need us to be across the UK.

What is corporate video production?

As the name describes, producing a corporate video is a business-to-business tool. It’s all about bringing a product or service to life and telling a story that will captivate your audience.

An impactful corporate video will engage the viewer with a compelling message – identifying a problem or need and then highlighting the benefits of your product or service, before demonstrating how it is the perfect solution to their problem or need.

It’s great to have a beautifully shot, creative and slick video, but it must have a clear marketing value and it should definitely finish with a strong and direct call to action.

Why your company should consider corporate video production

Many of us have heard the saying, “A picture paints a thousand words.” If that’s the case, a video must paint a million!

A moving image is arresting and attention grabbing. Someone talking directly to you, with only a screen between you, is the next best thing to being in the same room with them, which makes their message powerful and authentic.

In terms of SEO, (search engine optimisation), there are many statistics out there that illustrate, without a shadow of a doubt, how video captures a larger audience, keeps their interest for longer and creates significantly better sales conversion rates.

Corporate videos are not only brilliantly effective for holding the viewer’s attention and powerfully communicating a message, but they are also unbeatable for product demonstrations.

Your knowledgeable technical expert can talk potential buyers through all the features of your product, displaying it from every angle and clearly illustrating its functionality.

Corporate videos are also fantastically worthwhile for internal purposes, whether you have training material to share with your team or you have motivational content to rally the troops.

The planning needed by your company

To help us do the best job we can for you, before we film your video we need to know where you’re going to use the video and who the video is being made for.

If your video is going to be exclusively for social media, you may even want to consider a specific format. For example, a square format is generally better for most social media channels, but TikTok videos need to be in a portrait video format.

If we know in advance where you are planning to publish your video, we could film the same content in more than one format on the same day, giving you maximum flexibility and getting the best value for money out of your photo shoot.

The reason that we ask you to think about your target audience and brief us on that detail is that different creative styles tend to resonate with different people.

A corporate video being presented to a professional sales team should probably have a clean and focused approach, not an assault to the eyes of filters and jiggling imagery.

On the other hand, if you want your video to land well with the TikTok generation, or you’re launching a product to the mass market consumer, you may want to present your video in a completely different way.

So, knowing your target market can hugely impact our creative ideas, art direction and how we shoot your video.

The process

The first crucial step is for us to receive a brief from you, before we start filming.

The brief can be a very simple document, that gives some detail about the product or service you’re promoting to help us understand it.

It should also detail your target audience and give us any steer or reference point for the kind of style of video you’re looking to produce.

That’s why your brief is really useful for our pre-production planning and this part of the process is included at no extra charge to you because it’s mutually beneficial - it sparks a conversation which helps us to understand what you are looking for and what we need to achieve for you.

When we’re happy we understand your requirements, and you’re happy that we understand what you need from us, we will create a shoot list, develop a storyboard for the video, get your approval and start filming.

You are very welcome to be part of the shoot, giving your input on the day.

The type of equipment we use for a corporate video

People often assume that to produce a video means that we’re going to turn up at your offices like a full film crew, laden with lots of lights and cameras and running cables all over the place.

Sometimes we do bring a lot of kit, but we’re always mindful of your environment and our priority is to make life easy for you and to cause minimal disruption and interference.

Typically, we might use two cameras and two or three self-contained lights. If this type of set up is not feasible within the space that we need to work in, we’ve got smaller set ups that we can use in a restricted space.

Whatever the space we’re working in, and whatever equipment we are working with on the day, we always make sure that the production value is excellent.

How can I contact Target Studios?

When you have a need for high quality corporate video production, please get in touch with us, via email , our contact form on our website, or why not pick up the phone?

This is the quickest way for you to give us a feel for what you need, so that we can deliver the best results for you as soon as possible.

Our number is 0116 270 1666. We look forward to hearing from you!

Invisible Mannequin Photography

Tue, 11 Apr 2023 08:04:03 GMT

Invisible Mannequin Photography

What is invisible mannequin photography?

Fashion e-commerce is a huge industry and customers have an insatiable appetite for scrolling through hundreds of images, on a quest to find just what they’re looking for.

Online retailers need to showcase their garments in the most flattering and accurate way possible. But where do all these images come from?

You could photograph each item of clothing on a model, from every angle. But this can be a costly exercise and, also, each model can only represent one ‘look', one hair colour, one skin tone, a particular height and build. This can be off putting for customers who look totally different to what they’re seeing on screen.

Customers potentially thinking the clothes wouldn’t suit them or look as good on them is not good for sales.

This is where the ‘invisible mannequin’ technique or ‘hollow man’, comes into its own.

Over the past few years, Target Studios has perfected the art of invisible mannequin photography at their large accessible studio in Leicester.

In this article, we ask William James, Director and Creative Photographer at Target Studios, all about invisible mannequin photography.

Why should companies use invisible mannequin photography?

So, one aspect of what we do is lifestyle photography, which is all about capturing and enticing your audience.

When it comes to fashion, you might create a setting that is relevant to your target audience, with models that fit your target customer.

You are grabbing their attention and wanting them to like the clothes they’re seeing, depicted in an attractive scene that they would love to be living in themselves.

Then, it comes to a buying decision.

Clothes are worn 3-D so, before you buy, you want to see clothes showcased in a realistic form to give you the best impression of how they’ll look on you.

But, using models requires a larger budget and each model is only representing one look, which could put someone off buying the item if they look completely different and can’t visualise themselves in the same clothes.

At this point, your customer will want to focus on the detail of the item of the clothing and the best way to do that is in a neutral environment, without a model, on a plain white background.

Cue the mannequin.

What are the benefits of invisible mannequin photography?

It is much cheaper than using models, and can be quicker to shoot which means less studio time and less cost to you.

When it comes to a buying decision, it is also the most persuasive and impactful way to show off the clothes – the neutral representation of no models, on just a clear white background, means that the item of clothing is the only focus.

Your buyer can see themselves in the clothes and, because of the production process which we’ll explain more about later, they can see every detail of the item of clothing.

Also, this style of photography means that we can give you 100% consistency.

Whether we are shooting 20 or 200 items of clothing, the positioning and lighting will be exactly the same, building a library of items on your website that promotes your brand professionally and impressively.

When people are scrolling through quickly, it would be immediately obvious, and jarring, if the style of the images changed. This way, you can be assured of a streamlined, fluid, crisp and consistent browsing experience.

And, as your customers have everything they need to make an informed buying decision, this naturally leads to a higher conversion rate and more sales for you.

What is the process for invisible mannequin photography?

We always ask our new clients to send us a sample, so that we can do a test shot for you free of charge.

It might sound like an extra step in the process that could slow things down but it actually speeds up the process - we quickly get a good understanding of your items, we can make sure we’re on the same page and that we’re giving you exactly what you want.

Then, when we’re doing your main shoot for your multiple items, we can hit the ground running and work quickly and efficiently, which is more cost-efficient for you as you get the best value out of your booked studio time.

You are very welcome to join us in the studio for the photo shoot, and be as hands on as you like. Often, clients tell us coming to the studio is their favourite part of the process as it’s a fun environment and a fascinating experience seeing what goes on behind the scenes.

Alternatively, you can ‘be with us’ virtually if that is more convenient for you. We will make sure you’re still part of the process, sending you shots as we go along, and you can art direct remotely.

The photography process itself involves us prepping the garment by pressing or steaming it, dressing the mannequin and styling the clothing.

We can take multiple photos from different angles, including front and back, and we also take photos of inner areas of the garment, like the label and the inside bottom hem, for us to then combine the photos in post-production, removing the mannequin and focusing the eye fully on the item itself.

Through this method, and the re-touching, even adding shadows, we are able create a really genuine 3-D appearance in a lifelike image.

We then upload the images for you to view online before you publish them on your website and across your social media platforms.

How can I contact Target Studios?

You can email us or fill out the contact form on our website, or why not pick up the phone?

Our number is 0116 270 1666.

Having a chat is the quickest way for you to give us a feel for what you need, and for us both to decide if we’re the best fit for you, so that we can deliver the best results for you as soon as possible.

We look forward to hearing from you!

The Art of Product Photography

Tue, 14 Mar 2023 10:53:43 GMT

The Art of Product Photography

At Target Studios in Leicester, we love working on product photography and we’re proud to say we’re pretty good at it!

There’s something magical about bringing an inanimate object to life with the best equipment, the right lighting, and the skill of an experienced and talented photographer who has ‘the eye’ for getting the best shot.

Product photography is a core part of our business and we’ve built an excellent reputation on the results we’ve delivered for a wide variety of clients, from a one-person start up to a global brand.

Our spacious and well-equipped photographic and video production studio makes us the ‘go to’ place for creative agencies and business who need high quality product photography for websites, campaigns, brochures and e-commerce.

The type of products we can photograph

It would be quicker to list what types of product we can’t photograph, and I’m struggling to think of anything to put on that list!

The only restriction on what we can photograph is the size of our studio entrance which, as it’s a drive-in, 3.8 x 4.7m roller door, is not much of a restriction. It means you can unload in the dry or roll in bigger items, which is incredibly convenient.

Our studio is 260sqm with an 11x14m main shooting area and a seven metre ceiling.

So, we can photograph anything from a miniscule seven millimetres to a magnificent seven metres tall.

In terms of the style of our photography, we are chameleon-like in tailoring our creativity and style of photography to suit our clients’ requirements. If you can visualise it, we can photograph it.

What we are confident about is that, whatever style you choose, the final images we produce for you will all be crisp and clean, in sharp focus, with accurate colour representation - always portraying your products in the best way possible.

The equipment we use

We’re quite geeky about our equipment. We know our kit inside and out, understanding all the settings and making the most of its technical capabilities.

We buy the best that is available on the market because that, married with the skill of our photographers, will guarantee the best results for our clients. This makes it a worthwhile investment for us and for you.

The cameras we use tend to be medium format style cameras as they achieve an unsurpassed image quality with super-sized sensors that provide colour depth, dynamic range and bigger file sizes, ensuring that the images we use are suitable for absolutely any application.

When it comes to websites and other online mediums, it means that we can resize the images but still retail the wow factor you get from having a large sensor camera.

Our cameras are mirrorless, so what you are photographing is displayed using an electronic viewfinder (EVF) via a feed from the camera’s imaging sensor that is always exposed to light and incorporates exposure information. This gives us a more accurate impression of the final image.

Turnaround time

We work with you to plan the best dates to book in your studio time. The world moves ever faster and we understand that, appreciating that you’re going to need your project turned around quickly.

Without compromising on quality at any stage, we will have your product photographed, edited, retouched and ready for you to view online usually within 48 hours of the shoot.

The process

Step one is for our clients to send their product sample to us. We always do a free test shot in advance, before your actual product photography shoot.

This way, you get complete reassurance of the quality and the style of photography you can expect, and the creative direction we are planning to go in.

It is also a helpful part of the process for us. We get a better understanding of your product and how best we can show it off.

We work collaboratively with you, making you feel comfortable giving us your comments and encouraging you to give us your feedback so that you get exactly what you want.

When we have had that conversation and we’re all clear on exactly what we need to achieve for you, you send us a shoot list, detailing the range of product photos you need, and of course the whole range of products if we don’t already have them. For example, when we ran your test shoot we may only have worked with one colour version of a whole range of colours you have available and need selling imagery for.

Our clients are always welcome at the studio. We are professional and relaxed, running stress-free shoots that are enjoyable and get high quality results.

You can be as hands on as you like, working with us on the shoot and being closely involved. Some clients love being part of the buzz and enthusiasm of our shoots!

Alternatively, it may be more convenient for you to choose to art direct remotely, which we are happy to accommodate. If this is the case, we make sure that you feel involved and heard, every step of the way, through your virtual presence!

After the photography shoot, we keep you up to speed through the post-production process. This involves whittling the huge collection of photos we have taken for you down to the final range of images, editing, cropping, and retouching if and where it’s necessary.

Finally, we upload your images to our online gallery, available only to you, where they are stored securely forever.

You can log in with your unique reference code to access your images in a variety of high res and lower res formats, depending on what you need at any point in the future.

How can I contact Target Studios?

When you have a need for high quality product photography, please get in touch with us, via email, our contact form on our website, or why not pick up the phone? This is the quickest way for you to give us a feel for what you need, so that we can deliver the best results for you as soon as possible.

Our number is 0116 270 1666. We look forward to hearing from you!

Spotlight on Target Studios

183:772308403 (William James) — Wed, 01 Mar 2023 17:42:03 GMT

Spotlight on Target Studios

About Target Studios

Based in Leicester, Target Studios is a spacious and well-equipped photographic and video production studio.

They provide everything a business needs for a professional and stress-free shoot with top quality results.

We go behind the scenes for a conversation with its Director and Creative Photographer, William James, to find out more.

How did Target Studios start?

I feel lucky in that I’ve always known what I wanted to do - photography has always been my passion. I started my formal training at 16, and it was a natural progression from there to set up in business when I was 19.

Our photographic studio has now been running for over 20 years, which has flown by! In that time, as well as continually honing our craft, we’ve got to know what our clients like and we do everything we can to make sure they’re happy and comfortable.

We even provide welcoming fresh coffee and pastries for early morning shoots!

Where are Target Studios based and what areas do you service?

Being placed literally in the centre of the UK, we can flexibly cover the length and breadth of the country, regularly travelling from Scotland to Brighton and everywhere in between.

Our location is perfect for what we do and for giving our clients maximum flexibility when we’re delivering to their brief.

We are conveniently based next to the A46, off the M21’s J21a. It’s handy that our clients can avoid getting gnarled up in city traffic, and we have plenty of parking.

Our studio is a spacious 260sqm with an 11x14m main shooting area.

We also have good access into our studio, with a drive-in, 3.8x4.7m roller door for you to unload in the dry or roll in bigger items.

In terms of facilities, we have a client area where you can set up camp and make yourselves comfortable.

We also have a workshop, kitchen, changing facilities, prop store, mannequins and a variety of backgrounds.

And, of course, most importantly, an abundance of lighting and photographic equipment.

What makes Target Studios different?

I would say that it’s a combination of three elements.

1) Having a good studio.

2) Having the best equipment.

And 3) Having the expertise and the experience to get the best results out of the first two elements!

Our enthusiasm is infectious. We genuinely love what we do and our clients love the atmosphere and the buzz that our enthusiasm creates; they really enjoy the shoots, too.

We confidently provide a guarantee to all our clients – if you don’t like the results of our video production or the photos we create for you, you can hand it all back and walk away without paying a penny. We mean it, but we would never let a client be disappointed in the work we do with them and are proud to say that no client has ever called on us to honour that guarantee in 20 years!

What services does Target Studios offer?

The photographic services we offer apply to two different sectors.

Our traditional client base is the creative teams working within advertising and marketing agencies.

The other side of our business is business to business. We work with some amazing global brands, as well as our fellow SMEs, and a huge variety of companies in many sectors.

In recent years, video production has become increasingly in demand, too.

As well as the photography and video shoots, we provide post-production services, like editing and re-touching. We also have a range of freelancers we know and trust, to add specialist services like styling, hair and make-up, food economics, set builders and so on.

Whatever you need, when we work on your brief, we will bring the right team together to achieve the perfect result for you.

Advertising

Creative agencies come to us to produce the high quality photography they need for their range of clients’ websites, campaigns or brochure content.

This is our core business. Agencies come back to us with repeat business, knowing that we will give them high quality photographic results for the large, prestigious brands they are representing.

Often, they use us for all the photography and video production across a whole campaign, start to finish, which is very satisfying to work on.

Business to Business ‘B2B’

This work is hugely varied and crosses multiple sectors. It could be any product you can think of, or a service that is being promoted. We work with everyone from an individual who has created one single product they are taking to market, to global companies launching new products they need visual imagery for.

Photography

High quality product shots need good lighting, clever composition, accurate colour representation and clean, sharp images.

Some clients simply send a box full of products to us which we prepare, photograph, re-touch if required, and then send them the finished photos online, ready for them to upload as their ‘selling imagery’. These are generally deceptively simple shots, often on a white background, giving people enough detail for them to make their final buying decision from.

We also do lifestyle photography which more ‘sets the scene’, enticing customers to buy. We might create more emotive images using models who are the brand’s target customers, or design a set that increases the perceived value of the product, capturing its essence by creating the right mood to resonate with potential customers.

Video production

A full service photographic studio really has to offer video production hand in hand with still photography these days. Stills are still (!) very much needed, but video is often a necessary addition to support that photography, particularly for social media.

We have worked hard over the past few years to ensure that the quality of our video production techniques equals the high calibre of our photography.

We produce various kinds of videos for our clients. Sometimes, it’s a corporate video for that company to use internally, or it could be a video asking someone to endorse what they do. It could be an instructional video that supplements a product, showing someone how to use it correctly.

Our job is to understand what the client is trying to achieve and to execute their needs professionally and creatively, always to the highest standard.

How can I contact Target Studios?

Target Studios would love to work with you. You can email them here or contact them via their website . Or, as William suggests, why not pick up the phone? He finds it’s the best way to clarify if they’ll be the right fit for you. You can call them on 0116 270 1666.

acdf44c2170f4715bb5a742ad70a3f93

FMCG, Food & Drink

Photography for FMCG, Food & Drink.

By offering these specialized photography services and deliverables, we can provide valuable support to brands in effectively showcasing their products, connecting with consumers, and driving sales and brand loyalty in a highly competitive market.

Product Photography

Food Photography

Lifestyle Photography

Branded Content Creation

Packaging Photography

E-commerce Photography

Get In Touch...

How great images can increase conversion rates

How great images can increase conversion rates

93%.

Grabbing attention

Telling by showing

Building trust

Guiding the way

Sharing the love

Getting the tech right

Benefitting your bottom line

How Target Studios can help you

The power of storytelling in product photography

The power of storytelling in product photography

The art of storytelling

Photos sell products

How great storytelling in product photography works

Telling your story

How we achieve effective storytelling in our product photography

Storytelling elements

How Target Studios can help you

Level Up Your E-Commerce Game: The Incredible Benefits of Professional Product Photography

Product Photography: What's the Big Deal?

E-Commerce Product Photography: The Online Game Changer

The Role of Product Photography in E-Commerce

So, What's in it for You? The Amazing Benefits of Pro Product Photography

1. Increased Sales

2. Build Your Brand

3. Boost Your Product's Appeal

4. Stand Out from the Crowd

5. Make Your Customers Say 'Wow'

6. Boost Brand Awareness

7. Increase Credibility

8. Set the Right Expectations

9. Improve SEO

Product Photography Statistics: The Eye-Opening Figures

Final Thoughts W ﻿ ell, there you have it—the wonderful world of professional product photography and its powerhouse role in e-commerce success.

How to Outsource Your Product Photography Effectively for eCommerce Success

A picture speaks a thousand words

The Importance of Product Photography for E-commerce Websites

The Challenges Faced by E-commerce Businesses in Product Photography

High Costs

Time Constraints

Technical Skills

Consistency

Representation

An Introduction to Outsourcing Product Photography

What are the Benefits of Outsourcing Product Photography?

Cost-Effectiveness

Access to Professional Equipment and Expertise

Time Savings

Consistency in Quality

Allows You to Focus on Core Business Activities

Finding the Right Product Photography Outsourcing Partner

Step #1 - Defining Your Requirements and Budget

Step #2 - Researching and Shortlisting Potential Outsourcing Partner

Step #3 - Assessing the Portfolio and Expertise of Potential Partners

Step #4 - Considering Turnaround Time and Scalability

Step #5 - Reviewing Client Testimonials and Feedback

Focus on Communication and Collaboration with the Outsourcing Partner

Ensuring Quality Control in Outsourced Product Photography

Finals thoughts

How to Optimise Your Product Photography for eCommerce Success

How to Optimise Your Product Photography for eCommerce Success

Why Optimal E-commer ﻿ ce Photos are Crucial for Business and Driving Sales

What Makes a Great Product Photo?

Tips to Improve Your E-commerce Photography

What the Best E-Commerce Stores Do Well with Their Product Images

High-Resolution Images

Multiple Angles and Zoom-In Feature

Final Thoughts
W ell, there you have it—the wonderful world of professional product photography and its powerhouse role in e-commerce success.

The Importance of Product Photography for
E-commerce Websites

The Challenges Faced by E-commerce Businesses
in Product Photography

Focus on Communication and Collaboration
with the Outsourcing Partner

Why Optimal E-commer ce Photos are Crucial for Business and Driving Sales